The Trademarking of Crystals

Though trademarking crystals has become more and more common of late, it is nothing new. I first came across it when I stumbled upon a book called the “Gemstone Guardians” about twenty years ago. I noticed this little symbol everywhere! What surprised me most is the authors had managed to trademark surprisingly common metaphysical terms!

Over the last few years there has been a veritable explosion of crystals and stones being trademarked. The man at the center of this explosion is Author Robert Simmons. He has recently moved here to New Zealand, so I have seen first hand the damage that this one man trademarking machine is creating. In this blog post I will deal predominantly with New Zealand Quartz. Mr Simmons has decided to call it Sauralite Azeztulite™. He has been very industrious in scooping up as much New Zealand Quartz as he can. No matter the location found, all New Zealand Quartz has been deemed Sauralite Azeztulite™.

No where in New Zealand is New Zealand Quartz mined commercially. Instead it has always been found by keen Rock Hounds who take great delight in finding these beautiful clusters and then go on to sell them at small shows for a modest price, or swap them among themselves. Since Mr Simmons has arrived in town with his trademark everything in sight approach – there has been an explosion in prices that only just recently is beginning to return to sane levels as the “trademark gold rush” subsides.

At this point I should say that I have no problem with people trademarking names of crystals. If they want to put out a load of information about them, and control that information – fine. I do feel it can confuse an already bewildering world of thousands of different crystal names, but well – what the hey. What I do have a problem with – is when these trademark holders buy up as much of this type of crystal as possible, then put ridiculously over inflated prices on them.

I cannot in any scenario see how gouging the metaphysical healing fraternity can be in any way seen as operating in the “light”. What possible justification can there be for placing healing crystals out of reach of the average healer in order to line ones pockets? Does the TM acronym actually stand for Totally Me? Apparently so in most cases.

OK, so I do not really know if an Alien race called the Azez have blessed these crystals with information, but I’m not discounting it. I would like to think the last thing that these enlightened aliens would do is put information out of reach of the very people that are willing to spread their imparted wisdom the most? What would the Azez make of profiteering trademark practices? I believe that when trademarking is used in this fashion, it encapsulates Division, Greed and Possessiveness – the exact traits these aliens are purportedly here to guide humanity away from!!!

Other New Zealand Crystals and stones Robert  Simmons has trademarked are:

  • New Zealand Dragon Eggs™ (known as Puple Schist here in NZ)
  • Sauralite Azeztulite™ (known as New Zealand Quartz here)
  • New Zealand Greenstone™ (This is completely absurd, European New Zealanders have been calling it this for more than 100 years, to Maori it is Ponumu, to rest of the word it is Nephrite Jade)
  • Cinnazez™ (Known as plain old Cinnabar here in NZ)
  • Kaurilite™ (Known as Kauri Gum from the Kauri Tree here in NZ)
  • Agate (Moonlight™) (Known as Agate found on a range of beaches on the east coast of the South Island, New Zealand)

So as You can see, he has been a very busy trademarking bee in his short time in New Zealand thus far!

I myself are thinking of trademarking a new mineral – it will be called TradeMarkite. Trademarkite is best stored in the garden where it can break down over time and nourish the earth. Trademarkite does smell a little at first, but it will eventually seed new growth! But only when it has been fully broken down and dispersed – like all crystal trademarks should be! 😉

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